4 Quick Tips to Kickstart your Social Media Marketing

In these times, online advertisements and digital content are king. The shift of advertising platforms has changed dramatically. It is easy to hop on the latest advertising craze such as Facebook or Instagram ads but how do you actually know that this platform actually works for you and your business?

Here are some tips to help you maximise your buck’s worth:

1. Make an effort to research and learn how to track your advertising activity

There are a number of free online tutorials/articles/discussion threads that delve into digital marketing. Through this, you will also learn how to track your activities and actually measure your return on investment once you start advertising. The worst thing that can happen is to keep throwing money at something that’s not working or vice versa.

2. Tailor specific campaigns to your target market.

It is important to know your target audience. Start by producing broad, general content of value to people and once they start engaging, you have their permission to be more direct about your products and services. Be aware to not come on too strong. Give value first and everything will surely follow.

3. Talk to an expert.

If you are having challenges in understanding this new platform, do not hesitate to go to an expert. This will save you time and you can discuss a straightforward plan with a digital marketing expert. This can also save you more money in the long run.

4. Have an open mind.

With the fast-changing times, all these new ways of advertising, marketing, and doing business can be very overwhelming. The key is to just have an open mind and have the courage to try something new or out of the box. You know your business more than anyone so an informed judgment and investment will for sure work for you and your business down the road.

At the Fox Group, we understand that there are many aspects to being a business owner. Our Business Advisory experts know how important marketing is for their clients and can point you in the right direction.

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